Hybrid Marketing Principles Courses


Naveen Donthu would like to hear from others who have taught hybrid marketing principles courses mixing online and face-to-face time

I would love to hear your experience with hybridizing the undergraduate principles of marketing class. Maybe 50% common online content and 50% face-to-face time small groups with case analyses, discussions, marketing plans etc. What works? What does not work? What is the student feedback? What resources are available to build the online content?


Naveen Donthu (Georgia State University)