Call for nominations | Charles Coolidge Parlin Marketing Research Award

The Charles Coolidge Parlin Marketing Research Award, which was established in 1945 by the Philadelphia Chapter of the AMA and The Wharton School in association with the Curtis Publishing Company, was created as a memorial to Charles Coolidge Parlin, the founder of marketing research. The award honors extraordinary achievements in advancing the market research industry and recognizes innovative techniques in a wide range of areas spanning new marketing research concepts, methods, measurement and analysis. This year, only practitioners in marketing research are eligible. Previous winners of this prestigious award include Robert Wood Johnson, Peter Drucker, Arthur C. Nielsen, George Gallup, August A. Busch III, Paul E. Green, Philip Kotler, and Robert J. Lavidge, among many other distinguished academics and practitioners.

Nominations close March 31, 2017. For more information and to submit your nomination, please visit the AMA Palin award website.