TOC: J Mar Man


Journal of Marketing Management, 33(3/4)

Design, consumption and marketing: outcomes, process, philosophy and future directions
Michael B. Beverland, Gerda Gemser & Ingo O. Karpen [Publisher] [Google Scholar]

Tales of seduction and intrigue: design as narrative agent of brand revitalisation
Sarah J. S. Wilner & Aysar Ghassan [Publisher] [Google Scholar]

Exploration and exploitation activities for design innovation | Open Access
Kasia Tabeau, Gerda Gemser, Erik Jan Hultink & Nachoem M. Wijnberg [Publisher] [Google Scholar]

Design and the creation of meaningful consumption practices in access-based consumption
Adèle Gruen [Publisher] [Google Scholar]

Objects of desire: the role of product design in revising contested cultural meanings
Sarah J. S. Wilner & Aimee Dinnin Huff [Publisher] [Google Scholar]


‘With great power comes great responsibility’ when we co-create futures
Yoko Akama [Publisher]

Market sense-making in design practice: exploring curiosity, creativity and courage
Charlotta Windahl [Publisher]

Technology-driven evolution of design practices: envisioning the role of design in the digital era
Giulia Calabretta & Maaike Kleinsmann [Publisher]

Design sweets, C-suites, and the Candy Man factor
Daved Barry [Publisher]