Arts, Heritage, Non-Profit and Social Marketing


Academy of Marketing SIG Colloquium, Kingston University, UK, 8 Sep 2017; Deadline 30 May

Call for Papers

Sixteenth International Colloquium on Arts, Heritage, Non-Profit and Social Marketing

Friday 8th September 2017

Kingston Business School
Kingston University
Kingston Hill
Kingston upon Thames
Surrey KT2 7LB


Please send abstracts by email to

About the Colloquium

Kingston Business School and the Academy of Marketing invite submissions to the 16th International Colloquium on Arts, Heritage, Non-profit and Social Marketing. The colloquium was hosted last year by Royal Holloway, University of London and previously by Birmingham Business School, Henley Business School, and Leeds Metropolitan University. The aim of the event is to provide an interface between academics and reflective practitioners to discuss and draw on the latest empirical and theoretical arts, heritage, non-profit and social research.

We will be pleased to receive papers on all aspects of arts, heritage, non-profit and social marketing. Both academic and practitioner papers are welcome on topics such as:

  • Social marketing
  • Arts, museum and heritage marketing
  • Advertising and promotion for arts and non-profit organisations
  • Branding and positioning for arts and non-profit organisations
  • Cause-related marketing
  • Campaigning and lobbying
  • Health marketing
  • Database marketing
  • Fundraising and donor behaviour
  • Co-creation of value
  • Social entrepreneurship
  • Place marketing
  • Ethical issues in non-profit, arts and heritage marketing
  • Developments in marketing theory in the non-profit and social marketing domains
  • Public policy
  • New technology and arts, heritage, non-profit and social marketing
  • Relationship marketing / management in the arts and non-profit sectors
  • Audience development
  • Organisation of the marketing function in arts or non-profit organisations
  • Corporate image, identity and reputation issues in arts or non-profit organisations
  • Case studies of successful marketing strategies

In addition to papers, we will be happy to receive non-traditional format presentations (e.g. poems, films) on the above topics.

How to submit an abstract

Authors wishing to present a paper at the colloquium should submit an abstract by the deadline 30th May 2017. All abstracts will be made available at the event. Authors responding to this call for papers will be informed of decisions on their acceptance by 1st July 2017.

All submissions should have a cover sheet that includes the following information:

  • Title of paper
  • Contact person’s name, institutional affiliation, mailing address, telephone number and email.
  • Names, institutional affiliations and email addresses of all other authors.

The abstract should be in English and between 750 and 1,500 words in length. A suggested approach would be to include an overview of the theoretical context, research objectives or questions, research methodology, main findings and conclusions. However, we also welcome practitioner papers – the purpose of the abstract is to evaluate the quality and appropriateness of the paper to the intended audience.

Please send your submissions as a word or pdf document to Chris Hand at . All submissions will be subject to a double-blind review process.

Colloquium fee

The fee for the Colloquium will be £45 for members of the Academy of Marketing, £25 for doctoral students and £55 for others. For information on joining the Academy of Marketing, see

Information on online payment of fees will be made available at a later date.


Information on nearby hotel accommodation will be made available at a later date.

Colloquium organisers

Dr Chris Hand and Dr Rita Kottasz
Department of Strategy, Marketing and Innovation
Kingston Business School
Kingston Hill, Kingston upon Thames
Surrey, KT2 7LB
For further information, please email us at: