Outlets for Teaching Cases


A. Sivakumar seeks a list of marketing or other business journals that publish teaching cases

Dear ELMAR friends

The Google Scholar rankings/Thompson -Reuters Impact factor lists do not list journals that publish business (more specifically marketing) teaching cases separately. Unfortunately, my university library also does not maintain a separate list of such journals and their rankings.

I find from several B School colleagues that their Schools do not view publishing through case clearing houses as equivalent to publishing in a case journal. This is despite the rigorous review process of most case collections. Case coellction publication are not considered Peer Reviewed Journal publications.

Does any of you individually or your business schools or university libraries maintain a ranked list of Marketing journals that publish marketing teaching cases.



Professor Marketing Area
VIT Business School Vellore
VIT University India