http://link.springer.com/journal/11002/28/1

Brand love: development and validation of a practical scale
Richard P. Bagozzi, Rajeev Batra & Aaron Ahuvia

The pitfall of nutrition facts label fluency: easier-to-process nutrition information enhances purchase intentions for unhealthy food products
Pierrick Gomez, Carolina O. C. Werle & Olivier Corneille

Is what you choose what you want?—outlier detection in choice-based conjoint analysis
Yu-Cheng Ku, Tsun-Feng Chiang & Sheng-Mao Chang

A longitudinal examination of the impact of quality perception gap on brand performance in the US Automotive Industry
M. Billur Akdeniz & Roger J. Calantone

The influence of positive affect on consideration set formation in memory-based choice
Michael J. Barone, Alexander Fedorikhin & David E. Hansen

Turning unplanned overpayment into a status signal: how mentioning the price paid repairs satisfaction
Aaron M. Garvey, Simon J. Blanchard & Karen Page Winterich

How often should a firm modify its products? A Bayesian analysis of automobile modification cycles
Goksel Yalcinkaya, Tevfik Aktekin, Sengun Yeniyurt & Setiadi Umar

Distortion of price discount perceptions through the left-digit effect
Chien-Huang Lin & Jyh-Wen Wang

Exchange and refund of complementary products
Yoonju Han, Sandeep R. Chandukala & Hai Che

What really matters in attraction effect research: when choices have economic consequences
Marcel Lichters, Paul Bengart, Marko Sarstedt & Bodo Vogt

Setting prices in mixed logit model designs
Andreas Falke & Harald Hruschka

“No sale” items in auctions: do they really matter?
Bruce L. Alford, Otis W. Gilley, Charles M. Wood & Obinna Obilo

Erratum

Erratum to: Distortion of price discount perceptions through the left-digit effect
Chien-Huang Lin & Jyh-Wen Wang

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