Engagement and Resource Integration


Workshop at Nottingham University Business School, 2 Jun 2017; Application deadline 2 May

1-Day Workshop on Engagement and Resource Integration

Aimed at Doctoral Students and their Supervisors

Friday, 2. June 2017

Organisers: Prof Heidi Winklhofer and Dr Linda Peters
Nottingham University Business School

Keynote Speaker: Prof Rod Brodie, Auckland University

How to engage customers, patients, business partners, employees, etc. is of great interest to academics and businesses alike. We would like to invite PhD students and their supervisors working on engagement and related concepts to join us for a Workshop at Nottingham University Business School.

This workshop is aimed at PhD students and supervisors investigating any aspect of engagement. This could include its antecedents (e.g. disposition of an individual), consequences (e.g. customer experiences), measurements, sensemaking, as well as how engagement impacts on resource integration activities and practices of an individual, or within the wider network/ecosystem.

The purpose is to:

  1. Broaden your understanding of your research area
  2. Encourage you to think beyond your individual research project
  3. Facilitate networking amongst PhD students/supervisors who are working on similar research problems across contexts, or across disciplines.

Submission Requirements:

PhD Students are asked to submit a document outlining the positioning of their research, research objectives and planned/already undertaken data collection. We also encourage you to highlight the issues you are struggling with. This can relate to theoretical underpinning of your research, narrowing its focus, methodological issues, etc. (Max. 2.000 words), Deadline: 2. May 2017

Based on these outlines, we will select projects and match those working in a similar area.

Format of the Workshop:

Key Note Address by Prof Rod Brodie on developments within the area of Engagement in Marketing.

Part 1: Roundtable discussion: students will be introducing their research to other group members and getting feedback/questions from other students/supervisors. By matching students/supervisors working on similar topics, we hope to encourage a well-informed and constructive discussion.

Part 2: Groups are invited to work on a brief presentation that informs other groups about the key areas they have discussed on the day. This should include: (1) how the research of individual group members overlaps/differs (2) the different perspectives/bodies of literature they are drawing on, and (3) what they have learnt from each other.

Start: Friday, 2 June at 10.00am
Location: Nottingham University Business School, Nottingham, UK. Room 76, North Building
Cost: Free

Please send your proposals to: Heidi.winklhofer@nottingham.ac.uk, Deadline: Tuesday 2. May 2017

Travel bursaries for PhD students are available.