TOC: J Macromar


Journal of Macromarketing, 37(1)

In this Issue
Mark Peterson [Publisher]

Harnessing the Power of Religion: Broadening Sustainability Research and Practice in the Advancement of Ecology
Hounaida A. El Jurdi, Wided Batat, Aliakbar Jafari [Publisher] [Google Scholar]

Building Competing Fashion Textile Fairs in Europe, 1970–2010: Première Vision (Paris) vs. Interstoff (Frankfurt)
Ben Wubs, Thierry Maillet [Publisher] [Google Scholar]

Revisiting Consumer Empowerment: An Exploration of Ethical Consumption Communities
Eleni Papaoikonomou, Amado Alarcón [Publisher] [Google Scholar]

Hippies, Hummer Owners, and People Like Me: Stereotyping as a Means of Reconciling Ethical Consumption Values with the DSP
Michelle Barnhart, Jenny Mish [Publisher] [Google Scholar]

The Discourse of the Consumer Resistance Movement: Adversarial and Prognostic Framings through the Lens of Power
Carmen Valor, Estela M. Díaz, Amparo Merino [Publisher] [Google Scholar]

Entrepreneurship, Identity, and the Transformation of Marketing Systems: Medical Cannabis in California
Kenji KleinAuthor Biography [Publisher] [Google Scholar]

Religion-motivated Enterprises in the Marketplace: A Macromarketing Inquiry
Thomas A. Klein, Gene R. Laczniak, Nicholas J. C. Santos [Publisher] [Google Scholar]

Book Review: The Cure for Consumerism
Eve K. Geroulis, Raymond Benton, Jr [Publisher]