Dear Colleagues,

A new teaching note on designing/using customer-survey research is now available for download (non-commercial purposes). See below for description:

Teaching Note/User’s Guide: The Voice of the Customer: A User’s Guide to Customer Surveys

Download at SSRN: https://ssrn.com/abstract=2909989

Additional user’s guides/teaching notes on SSRN to download free:  

SAMPLE DESIGN:  http://ssrn.com/abstract=2638086 

QUALITATIVE RESEARCH: http://ssrn.com/abstract=2682846 

CUSTOMER SATISFACTION: http://ssrn.com/abstract=2345469 

EXPERIMENTAL DESIGN: http://ssrn.com/abstract=2711888 

Regards,

Vikas

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