TOC: J Strat Mar


Journal of Strategic Marketing, 25(2)

Carolyn Strong & Andrea Beetles [Publisher]

Case study – how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Art T. Weinstein & Donovan A. McFarlane [Publisher] [Google Scholar]

Facilitating student interaction capabilities: the interplay of individual, group, and course-related factors
Jodie Conduit, Carolin Plewa, Joanne Ho & Vinh Nhat Lu [Publisher] [Google Scholar]

Marketing education and the employability challenge
Deborah Anderson & Rebecca Lees [Publisher] [Google Scholar]

Adding value to first-year undergraduate marketing education: team-based learning as a strategic response to changing modern educational environments
Douglas G. Carrie, Parizad Mulla, Andrew Patterson, Michelle Kilkolly-Proffit, Richard Brookes, Herbert Sima & Tom Agee [Publisher] [Google Scholar]

Refining a strategic marketing course: Is a ‘flip’ a good ‘fit’?
Marion R. Burford & Kaye Chan [Publisher] [Google Scholar]

Motivational engagement in the marketing classroom: individual goal orientations and class climate
Tania Bucic & Linda J. Robinson [Publisher] [Google Scholar]