TOC: J Promo Man


Journal of Promotion Management, 23(1)

Is Background Music Effective On Retail Websites?
Liz Wang, Julie Baker, Kirk Wakefield & Robin Wakefield [Publisher] [Google Scholar]

Why Consumers Hesitate to Shop Online: Perceived Risk and Product Involvement on
Min Chung Han & Youjeong Kim [Publisher] [Google Scholar]

Desire for Visual Aesthetics (DVA) in the Store Environment: Concept and Measurement
Anshu Saran, Morris Kalliny & Michael Minor [Publisher] [Google Scholar]

Investigating the Drivers of Consumer Acceptance and Response of SMS Advertising
Steve Dix, Ian Phau, Kyle Jamieson & Anwar Sadat Shimul [Publisher] [Google Scholar]

Corporate Sponsorships in Schools: Altruism and Ethical Judgments
Aysen Bakir, Jeffrey G. Blodgett & Ronald J. Salazar [Publisher] [Google Scholar]

The Effects of Comparative Advertising on Young Consumers’ Perceptions: Cross-Cultural Comparison Between the United States and Taiwan
Alexander Muk, Christina Chung & En-Chi Chang [Publisher] [Google Scholar]

Consumer Responses to Slice-of-Life Versus Slice-of-Death Advertising Appeals: Exploring the Role of Polysemy, Branding, and Culture
Anshu Saxena Arora & Amit Arora [Publisher] [Google Scholar]

Cause I’ll Feel Good! An Investigation into the Effects of Anticipated Emotions and Personal Moral Norms on Consumer Pro-Environmental Behavior
Zeinab Rezvani, Johan Jansson & Maria Bengtsson [Publisher] [Google Scholar]