TOC: J Global Mar


Journal of Global Marketing, 30(1)

Cross-cultural Comparisons and Explorations in Advertising Effectiveness and Services Marketing
Ajay K. Manrai Editor-in-Chief, Journal of Global Marketing [Publisher] [Google Scholar]

Culture and the Star-Power Strategy: Comparing American and Korean Response to Celebrity-Endorsed Advertising
Jin-A Choi & Robert Lewis [Publisher] [Google Scholar]

Who is the Athlete Endorser? A Cross-Cultural Exploration of Advertising Practitioners’ Views
Fabrice Desmarais [Publisher] [Google Scholar]

Assessing the Impact of Service Employees’ Nonverbal Sexual Signals on Consumer Attitudes: A Caribbean Perspective
Cherisse Permell-Hutton & Barney G. Pacheco [Publisher] [Google Scholar]

Hotel Service Recovery and Service Quality: Influences of Corporate Image and Generational Differences in the Relationship between Customer Satisfaction and Loyalty
Cheng Boon Liat, Shaheen Mansori, Gan Chin Chuan & Brian C. Imrie [Publisher] [Google Scholar]