TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 34(1)
http://www.emeraldinsight.com/toc/jcm/34/1
Escaping the corner of death? An eye-tracking study of reading direction influence on attention and memory
Monica D. Hernandez, Yong Wang, Hong Sheng, Morris Kalliny, and Michael Minor
Unethically keeping the change while demeaning the act
Lifeng Yang, Scott Vitell, and Victoria D. Bush
The effects of temperature cues on charitable donation
Dipankar Rai, Chien-Wei (Wilson) Lin, and Chun-Ming Yang
Effect of intergroup-based emotions on attitude towards cross-ethnic products
Adesegun Oyedele and Monica D. Hernandez
The evolving gift-giving practices of bicultural consumers
May Aung, Xiying Zhang, and Lefa Teng
Role of brand names and product types on bicultural consumers’ purchase intentions
Emi Moriuchi and Paul R. Jackson
Promoting or protecting my brand: the identity-expression and fear-of-imitation conflict
Veronica L. Thomas and Christina Saenger
Influence of consumers’ brand expectations on apparel brands’ US-based sourcing strategy
Gargi Bhaduri