TOC: Euro J Mar


European Journal of Marketing, 51(2)

Effects of frontline employee role overload on customer responses and sales performance
Subhash Jha, M.S. Balaji, Ugur Yavas, and Emin Babakus

Consumers’ brand identity complexity: conceptualization and predictive ability
Ulrich R. Orth and Gregory M. Rose

Authenticity in branding – exploring antecedents and consequences of brand authenticity
Kristine Fritz, Verena Schoenmueller, and Manfred Bruhn

The impact of country-of-origin cues on consumer investment behavior
Jeanette Carlsson Hauff and Jonas Nilsson

Consumers’ self-congruence with a “Liked” brand
Elaine Wallace, Isabel Buil, and Leslie de Chernatony