http://www.emeraldinsight.com/toc/ejm/51/2

Effects of frontline employee role overload on customer responses and sales performance
Subhash Jha, M.S. Balaji, Ugur Yavas, and Emin Babakus

Consumers’ brand identity complexity: conceptualization and predictive ability
Ulrich R. Orth and Gregory M. Rose

Authenticity in branding – exploring antecedents and consequences of brand authenticity
Kristine Fritz, Verena Schoenmueller, and Manfred Bruhn

The impact of country-of-origin cues on consumer investment behavior
Jeanette Carlsson Hauff and Jonas Nilsson

Consumers’ self-congruence with a “Liked” brand
Elaine Wallace, Isabel Buil, and Leslie de Chernatony