Revisit: Bringing Institutional Theory to Marketing


Workshop and JBR special issue, Paris, 29-30 May 2017; Deadline 15 Feb

Workshop on: Bringing institutional theory to marketing – Toward a multilevel understanding of the emergence, maintenance and disruption of consumption practice

Hosted at ISC Paris Business School, France – 29-30 May 2017

This conference aims at understanding how consumptions practices emerge at the first place, how they erode and how they are disrupted or maintained. Because the customer cannot be considered as a cultural dope, companies are no longer the unique agent of making markets.

We expect fresh knowledge that challenge the conventional view of market agents and the dynamic of consumption practices evolution through the lens of institutional theory.

Selected papers of the conference will be considered for publication of a Special Issue in Journal of Business Research.

Important dates:

  • 15 February 2017 – Submission of short papers (around 3000 words)
  • 5 March 2017 – Notifications of acceptance/rejection + Online registration opens

More details here: