MARKETING IN A DATA-DRIVEN DIGITAL WORLD
Deadline: May 16, 2017
Notifications: July 24, 2017
Registration: Early Bird Discount (10%) through Mar 31, 2017: use code EDGE2017
PhD Students receive approximately 50% off the full-time faculty rate. (The Early Bird discount reduces the PhD Student fee even further.)
INVITATION
"Marketing in a Data-Driven, Digital World" is the theme of this year’s Marketing EDGE Summit. The conference co-chairs invite faculty and Ph.D. students to submit conceptual and empirical papers, abstracts, panel proposals and panel position papers. Ph.D. students are encouraged to submit work; this event is highly supportive of Ph.D. students and new professors. Submissions should focus on business or current marketing education issues.
TOPIC AREAS
The following list is not meant to be exhaustive; topics could include:
- Behavioral Advertising
- Consumer Behavior (online, offline, or both)
- Cross-channel/Multi-channel Marketing
- Cross-selling and Recommendation Engines
- Customer Acquisition and Retention
- Customer Relationship Management (CRM)
- Database Marketing
- Data Mining
- Digital Marketing / Advertising
- Direct/Interactive Marketing
- Developing Digital / Interactive Institutes and Centers
- Electronic Channels of Online Complaints or Compliments
- Electronic Word-of-Mouth (eWOM)
- Integrated Marketing Communications (IMC)
- Integrating Digital Media Marketing Topics into Existing Marketing Curricula
- Impact of New Media on B2C and B2B Marketing
- Lifetime Value and Customer Equity
- Marketing Analytics
- Marketing Pedagogy
- Mobile Marketing
- Omni-Channel Marketing
- Online Customer Complaints/Compliments
- Online Pricing and Auctions
- Pedagogical Issues in Social and Digital Marketing
- Predictive Modeling
- Privacy, Public Policy and Legal Issues
- Search Engine Marketing
- Social Media Listening and Intelligence
- Social Media Marketing Strategy and Analytics
- Social Media Engagement
- Social Media Channels (e.g. networking, blogging, micro-blogging, video)
- Social Media Marketing Metrics
- Use of Current/Emerging Technology in the Classroom
The Best Pedagogical Paper will receive a $1,000 award.
SPECIAL ISSUE JOURNAL OF BUSINESS RESEARCH (JBR)
All papers that are accepted and presented at the Summit are eligible for being considered for a publication in a special issue of JBR (subject to successful completion of the journal’s review process). The special issue of JBR will have the same theme as the conference and will accept papers (for the special issue) exclusively from this conference.
IMPORTANT DATES
Submission Deadline: May 16, 2017
Notification of acceptance: July 24, 2017.
CRITERIA
Abstracts and competitive papers are selected based on the quality of the research, their ability to extend knowledge in the field, whether they break new ground, and whether they will influence the practice or teaching of digital, interactive, social media, data-driven, or direct/interactive marketing.
