TOC: Qual Market Res Intl J


Qualitative Market Research: An International Journal, 20(1)

A modified household economic portfolio model for assessing impact of microfinance using diaries
Hayyan Alia, Arvind Ashta, and Zaka Ratsimalahelo

Referrals for new client acquisition in professional services
Stuart Grierson and Ross Brennan

The use of Facebook to explore self-concept: analysing Colombian consumers
Lorena Castro and Jose Marquez

Why papers are rejected and how to get yours accepted
Eileen Fischer, Ahir Gopaldas, and Daiane Scaraboto

Branding in small- and medium-sized enterprises (SMEs)
Raphael Odoom, Bedman Narteh, and Richard Boateng

An RQDA-based constructivist methodology for qualitative research
Yanto Chandra and Liang Shang