TOC: J Mar Man


Journal of Marketing Management, 33(1/2)

The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing
Bang Nguyen & Lyndon Simkin [Publisher] [Google Scholar]

Value co-creation with Internet of things technology in the retail industry
M. S. Balaji & Sanjit Kumar Roy [Publisher] [Google Scholar]

Exploring the factors that support adoption and sustained use of health and fitness wearables
Ana Isabel Canhoto & Sabrina Arp [Publisher] [Google Scholar]

The Internet of Things and interaction style: the effect of smart interaction on brand attachment
Jintao Wu, Junsong Chen & Wenyu Dou [Publisher] [Google Scholar]

Drivers of consumers’ resistance to smart products
Zied Mani & Inès Chouk [Publisher] [Google Scholar]


Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management’s service-dominant logic
Arch G. Woodside & Suresh Sood [Publisher] [Google Scholar]

Unlocking value from machines: business models and the industrial internet of things
Michael Ehret & Jochen Wirtz [Publisher] [Google Scholar]

The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution
John M. T. Balmer & Dorothy A. Yen [Publisher] [Google Scholar]

The integrity challenge of the Internet-of-Things (IoT): on understanding its dark side
David De Cremer, Bang Nguyen & Lyndon Simkin [Publisher] [Google Scholar]