http://link.springer.com/journal/11747/45/1

Editorial

Interesting and impactful research: on phenomena, theory, and writing
Gerard J. Tellis

Commentary

Phenomena, theory, application, data, and methods all have impact
John R. Hauser

Commentary

Musings on interesting and impactful theory and research
Rajan Varadarajan

Conceptual/Theoretical Paper

Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation
Rajan Varadarajan

Original Empirical Research

Do managers know what their customers think and why?
G. Tomas M. Hult, Forrest V. Morgeson, Neil A. Morgan, Sunil Mithas & Claes Fornell

Original Empirical Research

The effectiveness of celebrity endorsements: a meta-analysis
Johannes Knoll & Jörg Matthes

Original Empirical Research

Firm capabilities and growth: the moderating role of market conditions
Hui Feng, Neil A. Morgan & Lopo L. Rego

Original Empirical Research

Shedding light on the CMO revolving door: a study of the antecedents of Chief Marketing Officer turnover
Pravin Nath & Vijay Mahajan

Original Empirical Research

Habit slips: when consumers unintentionally resist new products
Jennifer S. Labrecque, Wendy Wood, David T. Neal & Nick Harrington

 

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