The Digitized Customer


An MSI Research Initiative; Deadline 1 Jul 2017

MSI Research Initiative on the Digitized Customer

Deadline: July 1, 2017

The Marketing Science Institute (MSI) is pleased to announce an initiative to foster innovative research on the topic of the Digitized Customer. This marks a new phase in this knowledge generation initiative that began with academic – practitioner collaboration on development of specific research questions to pursue. Several member companies now have active research programs that emerged from the collaboration to address these issues. The companies included UPS, AbbVie, Vanguard, IHG, Colgate, and Adobe. We now are requesting new academic research proposals that further build on the work to date. We have allocated a special pool of funds to cover the direct costs of research grants in the range of $3,000 – $7,000. Competitive submissions should propose high quality research on critical questions in this area that are relevant to both academics and marketing practitioners.

Full information available at