Decision Making
Introduction
Michael Menasco seeks comments on a monograph on the traditional marketing topics of attribute and preference tradeoffs
For researchers interested in traditional research on attribute tradeoffs, Michael Menasco authored a monograph entitled “Decision Making Using Attribute and Preference Tradeoffs” at
www.professormike.net/papers/Mongraph2_Decision%20Making%20(Nov.%202016).pdf.
Comments welcome.