Service Innovation in Emerging Markets


Loughborough University, UK, 25-26 Jan 2017; Deadline 12 Jan (attendance only 17 Jan)

Workshop organized by the Centre for Service Management:

25th and 26th January 2017

Deadline extended to Thursday, Jan 12th!

To date, much service innovation work has focused on developed economies. Going forward, emerging markets (EMs) are expected to provide as much as 75 percent of the world’s growth. Thus, both researchers and practitioners need to be concerned with building knowledge and understanding about how to successfully develop new service offerings for these markets. The Centre for Service Management, in the School of Business and Economics, led by Professor Thorsten Gruber, conducts multi- and interdisciplinary research into a range of service organisations. In conjunction with SAMS and Loughborough University, we are hosting a 2-day workshop discussing service innovation both for EMs and those coming out of EMs.

The event will include a series of workshops presenting, analysing and discussing the latest trends in service innovation in and for EMs. By focusing on service activities within EMs across a wide spectrum of disciplines and industries, our event aims to contribute to a deeper understanding of the issues surrounding service innovation in and from EMs through the generation of knowledge, the pooling of expertise and through a critical examination of the area to develop a coherent and impactful research agenda.

We have a strong line-up of keynote speakers, including Professor Bo Edvardsson, Karlstad University, Sweden; Professor Heiko Gebauer, Swiss Federal Institute of Aquatic Science and Technology (EAWAG), Switzerland; Professor Javier Francisco Reynoso, Monterrey Institute of Technology, Mexico Professor Helen Perks, Nottingham University Business School; Professor J. Cadogan. We also aim to get some good thematic discussions taking place around researcher presentations. Participants wishing to present current research ideas at the thematic presentation sessions should send short abstracts by 12th January to Professor Vicky Story –

The workshop is funded via the Society of Advancement Management Studies, the Centre for Service Management ( ) and the School of Business and Economics, Loughborough University.


Date: Wednesday 25th and Thursday 26th January 2017

Times: Day 1 – 9.00am – 5.30pm

Day 2 – 9.00am – 4.30pm

Venue: West Park Teaching Hub, building 11

Loughborough University, LE11 3TU – See map for directions

Parking: There is a car park close to the building, allow plenty of time as they get full quickly. Holywell Park usually has spaces but it is a short walk. Enter campus via the West entrance, you will need to collect a parking permit from the security gate, they will be able to direct you to car parks

Directions to Campus: How to find us

To Register

There are 50 funded places available (including 20 priority places for PhD students and early career researchers). Once these places have been allocated there will be a small charge.

Please register by emailing Ruth Cufflin

Bursaries Available

We have earmarked funding to support travel and accommodation costs for several PhD students presenting work. Recipients of our travel bursaries will be selected by the chairpersons following acceptance of abstracts for presentation. There is also a ‘Best PhD paper’ award that will be presented on Day 2.