TOC: J Bus Bus Mar


Journal of Business-to-Business Marketing, 23(4)

Trusting Beliefs and Loyalty in B-to-B Self-Services
Siv Skard & Herbjørn Nysveen [Publisher] [Google Scholar]

Impact of Traditional Chinese Culture on Business-to-Business Relationship Marketing and Service Firm Performance
Kun-Hsi Liao [Publisher] [Google Scholar]

Interaction Approach and Liabilities: A Case Analysis of Start-Up Firms
Simone Guercini & Matilde Milanesi [Publisher] [Google Scholar]

The Categories, Rules, and Demonstrations of Guanxi in Chinese Society
En-Chung Chang, Ting-Jui Chou, Chungming Huang & Xun Wang [Publisher] [Google Scholar]

Research Note

Diffusion and Adoption of Good Science: Overcoming the Dominant Logic of NHST and the Reporting of Rubbish
Arch G. Woodside [Publisher] [Google Scholar]