TOC: Intl J Internet Mar Adv


International Journal of Internet Marketing and Advertising, 10(4)

Title: The role of customer brand engagement in social media: conceptualisation, measurement, antecedents and outcomes
Birgit Andrine Apenes Solem; Per Egil Pedersen [Publisher] [Google Scholar]

Title: The effect of culture on attitude towards online advertising and online brands: applying Hofstede’s cultural factors to internet marketing
Naser Valaei; Sajad Rezaei; Wan Khairuzzaman Wan Ismail; Yoke Moi Oh [Publisher] [Google Scholar]

Title: Reading of online reviews across different product types by Generation Y consumers
Jan Møller Jensen; Laura Pizzamiglio [Publisher] [Google Scholar]

Title: Investigating consumer behavioural intention to utilise digital signage
Michelle Hough; Young Han Bae; Jong Woo Jun [Publisher] [Google Scholar]