Revisit: GFMC 2017

Introduction

Multiple updates from the Global Fashion Management Conference, Vienna, 6-9 Jul 2017; Deadline 6 Feb

2017 Global Fashion Management Conference at Vienna

  • Extended Submission Deadline: Feb. 6, 2017

Theme: Fashion, Music and Design Management in the Networked World
Date: July 6-9, 2017

Venues:

  • University of Vienna, Vienna, Austria: Academic Sessions
  • Vienna City Hall: Conference Dinner

Extended Submission Deadline: February 6, 2017

Conference Homepage: http://gammaconference.org/2017/

Hosts:

University of Vienna
Korean Scholars of Marketing Science
Italian Marketing Society

Organizer: Global Alliance of Marketing & Management Associations

Partners:

Center for Sustainable Culture & Service, Yonsei University
National Research Foundation of Korea
Korea Economy & Management Development Institute

Organizing Committee Chair: Eunju Ko (Yonsei University)

Conference Chair: Udo Wagner (University of Vienna)

Global Relationship Committee Chair: Roland T. Rust (University of Maryland)

Academic Excellence Committee Chair: Charles R. Taylor (Villanova University)

Publication Opportunities of Sponsoring Journals:

  • Journal of Business Research
  • International Journal of Advertising
  • International Marketing Review
  • Industrial Marketing Management
  • Journal of Global Fashion Marketing
  • Marketing ZFP
  • Journal of Global Scholars of Marketing Science
  • Markets and Competitiveness (Market and Competitiveness)
  • Journal of Global Sport Management

2017 SIMktg-GAMMA Joint Symposium

  • Theme: Marketing, Fashion and the Creative Industries-Interconnections and Mutual Influences
  • Chair: Raffaele Donvito (University of Florence)

2017 GAMMA Doctoral Colloquium

  • Theme: Marketing & Management in Global Fashion Disciplines
  • Co-Chairs: John Cadogan (Loughborough University) & Eun Young Kim (Chungbuk National University)

2017 GAMMA Young Artist Competition

  • Theme: Mapping a Global Art and Cultural Landscape
  • Chair: Jee Hyun Lee (Yonsei University)

Tracks: 29 tracks

For More Information

General Secretary: Prof. Kyung Hoon Kim, Executive Secretary, Global Alliance of Marketing & Management Associations, and Professor, Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea, stride@changwon.ac.kr, Tel:+82-55-213-3346, Fax: +82-55-263-9096.

Editor of Proceedings: Prof. Juran Kim, Associate Executive Secretary, Global Alliance of Marketing & Management Associations, and Associate Professor, School of Business Administration, Jeonju University, Chonjamro 303, Jeonju, Republic of Korea, jrkim@jj.ac.kr, Tel: +82-63-220-2972, Fax: +82-63-220-2052.

GAMMA Central Office
Global Alliance of Marketing & Management Associations
Yonsei University, Seoul, Republic of Korea
e-mail: gammacentraloffice@gmail.com
Tel: +82 2 2123 8361; Fax: +82 55 263 9096
Korean Scholars of Marketing Science (KSMS): www.kams.org
Global Alliance of Marketing & Management Associations (GAMMA): www.gamma20.org
Journal of Global Scholars of Marketing Science (JGSMS): www.tandfonline.com/rgam
Journal of Global Fashion Marketing (JGFM): http://www.tandfonline.com/rgfm
Journal of Global Sport Management (JGSM): http://www.tandfonline.com/rgsm
Global Marketing Conference (GMC): www.gammaconference.org
Global Fashion Management Conference (GFMC): www.gammaconference.or

Call for Papers:

Special Issue of Journal of Business Research (JBR) on

“Fashion Marketing Trends in Social Media” and “Sustainability in Fashion Management”

Extended Abstract Submission Deadline: Feb. 24, 2017
Full Paper Submission Deadline: Nov. 10, 2017

The Journal of Business Research will publish a special issue on “Fashion Marketing Trends in Social Media,” and “Sustainability in Fashion Management” with selected papers presented in two tracks called ‘Fashion Marketing Trends in Social Media’ and ‘Sustainability in Fashion Management’ in 2017 Global Fashion Management Conference at Vienna

(http://gammaconference.org/2017).

The themes are the mainstream of successful fashion business and management. As media technologies advance, social media is becoming an integral part of fashion consumers as well as business organizations. Social media is evolving in new interactive platform not only to create new paradigm of shopping for fashion but also to foster fashion marketing including customer service, vicarious experience, creative advertising option and new business opportunities. Therefore, educators and practitioners desire to forecast for social media to bring more and better features in the future.

Topics of Fashion Marketing Trends in Social Media (but are not limited): New area of communication between fashion consumer and social media; Social network shopping; Social media as a conduit for more vicarious experience; Innovative solution of social media in fashion; Social customer relation marketing; Social media optimization for fashion marketing; creative advertising option and effectiveness; Multi channel social media strategy; and cases of social media marketing.

Another priority in global community is an issue of sustainability that is already providing to be a game changer. It is a part of much bigger theme in fashion business operation that is focused on everything from environmental and social sustainability concerns. Recently, the corporate sustainability concept shifts to create shared value, which leads to more consumer engagement in positive behaviour change rather than buying. Therefore, global business leaders would know the potentials of new approach into sustainability and its impact on the success of their fashion management in the future.

Topics of Sustainability in Fashion Management (but not limited): Global issue and sustainable consumption in fashion; Sustainable fashion management; Sustainable and innovative product management; Corporate social responsibility versus creating valued share; Sustainable value chains; Business initiative for sustainability on digital platform.

Extended Abstract Submission Deadline: February 24th, 2017

– Authors should submit their extended abstracts to one of following two tracks called ‘Fashion Marketing Trends in Social Media’ and ‘Sustainability in Fashion Management’ of the 2017 GFMC at Vienna to be qualified for the formal full-paper submission to this JBR Special issue.

– Authors should express their intentions to publish their papers in this JBR special issue to their track chairs.

– Submission Guidelines of the extended abstract to 2017 GFMC at Vienna can be found at:

http://gammaconference.org/2017/

– Extended Abstract Submission to:

1) ‘Fashion Marketing Trends in Social Media’ Track: Professor Eun Young Kim (Chungbuk National University), eunykim@cbnu.ac.kr

2) ‘Sustainability in Fashion Management’ Track: Professor Juran Kim (Jeonju University), jrkim@jj.ac.kr; Ralf Schellhase (University of Applied Sciences, Darmstadt), rschellhase@t-online.de

Full Paper Submission Deadline: November 10th, 2017

– Only the papers that are accepted, registered, and presented at the 2017 GFMC at Vienna will be eligible for the full-paper submission.

– The Guest Editors will select the best papers presented at two tracks called ‘Fashion Marketing Trends in Social Media’ and Sustainability in Fashion Management’ of the 2017 GFMC at Vienna and invite the authors to submit their full papers to this JBR Special issue on ‘Fashion Marketing Trends in Social Media’ and Sustainability in Fashion Management’ for the formal review.

– All papers should be formatted according to the JBR Submission Guidelines.

(https://www.elsevier.com/journals/journal-of-business-research/0148-2963/guide-for-authors)

– All selected full papers are subject to the formal double blind review process of the JBR.

– Full Papers Submission to the Guest Editors of this JBR special issue.

For More Information

Guest Editors:

Professor Kyung Hoon Kim
Dept. of Business Administration,
Changwon National University,
9 Sarimdong Changwon, Gyeongnam,
Republic of Korea,
E-mail: stride@changwon.ac.kr

Professor Eun Young Kim
Dept. of Fashion Design Information,
Chungbuk National University,
1 Chungdae-ro, Cheongju,
Republic of Korea,
E-mail: eunykim@cbnu.ac.kr

Call for Papers

Special Track for Industrial Marketing Management

Success Factors in Global Business-to-Business Culture & Fashion Markets

– Marketing Orientation, Strategy and Firm Performance

“2017 Global Fashion Management Conference at Vienna”

Extended Submission Deadline: February 6th, 2017

Selected papers from the submissions to the ‘Success Factors in Global Business-to-Business Culture & Markets — Marketing Orientation, Strategy and Firm Performance’ track of ‘2017 Global Fashion Management Conference at Vienna’ (University of Vienna and Vienna City Hall, July 6th-9th, 2017) will be considered for possible publication in a regular issue of Industrial Marketing Management.

(http://www.journals.elsevier.com/industrial-marketing-management/)

All papers submitted to this special track must focus on industrial or B2B culture & fashion markets. Theoretical, empirical and case based papers will be considered.

Please contact Professor C. Anthony Di Benedetto (Temple University) who is the chair of ‘Success Factors in Global Business-to-Business Culture & Fashion Markets — Marketing Orientation, Strategy and Firm Performance’ track of 2017 GFMC at Vienna.

Track Chair: – Professor C. Anthony Di Benedetto

Fox School of Business, Temple University, 523 Alter Hall (006-09), 1801 Liacouras Walk, Philadelphia, PA 19122 USA
anthony.dibenedetto@temple.edu
Tel: +1-215-204-8147, Fax: +1-215-204-6237.

Submissions:

– Extended Submission Deadline for Extended Abstract: February 6th, 2017

Please follow the submission guidelines of 2017 GFMC at Vienna for the extended abstract.

– Full Paper Submission Deadline: Oct. 9th, 2017

– Please submit a single MSWord file to the above e-mail address.

For More Information:

Track Chair: anthony.dibenedetto@temple.edu

2017 Global Fashion Management Conference at Vienna:

http://gammaconference.org/2017/
E-mail: gammacentraloffice@gmail.com

Call for Papers: International Journal of Advertising Special Issue

Luxury Brand Advertising: Theory and Practice

Extended Submission Deadline for Extended Abstract: February 6th, 2017

Full Paper Submission Deadline: September 6th, 2017

The 2017 Global Fashion Management Conference (GFMC) will be held at University of Vienna, Austria July 6th-9th, 2017. This year’s conference theme is, “Fashion, Music and Design Management in the Networked World” (http://gammaconference.org/2017/). The conference theme emphasizes the need for educators and business leaders to make sense, plan, and interpret outcomes accurately of implementing luxury advertising in every corner of the business world. The luxury brand advertising is a highly intricate and multi-faceted industry, which in the last decade, has experienced immense growth, and many challenges (Taylor, 2017; Taylor, 2016; Kim & Ko, 2010). The advent of information technology, coupled with a global economy in constant flux, has had a significant impact on consumer perceptions and experiences with luxury brands (Phan, Thomas & Heine, 2011). In an increasingly volatile and competitive industry, new and innovative luxury brand advertising needs to be adopted in order to stay ahead of the competition (Ko & Megehee, 2012). The International Journal of Advertising (SSCI) invites academics and practitioners to submit papers to this upcoming special issue on ‘Luxury Brand Advertising: Theory and Practice’.

Topics: Culture and media studies in luxury brand advertising, Theory of luxury brand advertising, Measurement of the luxury value of a brand in advertising, Effectiveness of luxury brand advertising, Consumer behavior in luxury brand advertising, Psychology of luxury brand advertising, Celebrity endorsement in luxury brand advertising, Social media in luxury brand advertising, Strategic plan of luxury brand advertising, Cross-cultural issues in luxury brand advertising, Marketing communications in the luxury brand advertising, Technology integration and application in luxury brand advertising.

Extended Submission Deadline for Extended Abstract: February 6th, 2017

– Authors should submit their extended abstracts to the track called ‘Luxury Brand Advertising: Theory and Practice’ of the 2017 GFMC at Vienna to be qualified for the formal full-paper submission to the IJA Special issue.

– Authors should express their intentions to publish their papers in this IJA special issue.

– Submission Guidelines of the extended abstract to 2017 GFMC at Vienna can be found at:

http://gammaconference.org/2017/

– Track Chair: Professor Eunju Ko (Yonsei University), ijaspecial@yonsei.ac.kr

Full Paper Submission Deadline: September 6th, 2017

– Only the papers that are accepted, registered, and presented at the 2017 GFMC at Vienna will be eligible for the full-paper submission.

– The track chair will select the best papers presented at the 2017 GFMC at Vienna and invite the authors to submit their full papers to the IJA Special issue on ‘Luxury Brand Advertising: Theory and Practice’ for the formal review.

– All papers should be formatted according to the IJA Submission Guidelines.

(http://www.tandfonline.com/action/authorSubmission?journalCode=rina20&page=instructions)

– All selected full papers are subject to the formal double blind review process of the IJA.

Submissions and inquiries should be directed to:

Guest Editor of this IJA Special Issue:

Professor Eunju Ko (Yonsei University), ijaspecial@yonsei.ac.kr

For more information contact: Central Office, Global Alliance of Marketing & Management Associations, Yonsei University, Seoul, Republic of Korea, e-mail: gammacentraloffice@gmail.com, Tel: +82 2 2123 8361; Fax: +82 55 263 9096,

Global Alliance of Marketing & Management Associations (GAMMA): http://gamma20.org/
Korean Scholars of Marketing Science (KSMS): http://www.kams.org/maine.html
Journal of Global Scholars of Marketing Science (JGSMS): http://www.tandfonline.com/rgam
Journal of Global Fashion Marketing (JGFM): http://www.tandfonline.com/rgfm
Journal of Global Sport Management (JGSM): http://www.tandfonline.com/rgsm
Global Marketing Conference (GMC): http://gammaconference.org/
Global Fashion Management Conference (GFMC): http://gammaconference.org/

Special Issue Call for Papers from International Marketing Review
Global Consumer Culture: The Evolving Nature of Global and Local Consumption

For 2017 Global Fashion Management Conference at Vienna
http://gammaconference.org/2017/index.html?ckattempt=2

Extended Abstract Submission Deadline: Feb. 6th, 2017
Full Paper Submission Deadline: Sept. 6th, 2017

International Marketing Review (http://www.emeraldinsight.com/loi/imr) will publish a special issue on ‘Global Consumer Culture: The Evolving Nature of Global and Local Consumption’ from the selected papers presented in ‘Global Consumer Culture: The Evolving Nature of Global and Local Consumption’ track of 2017 Global Fashion Management Conference at Vienna. The purpose of this special issue is to explore issues related to ‘Global Consumer Culture: The Evolving Nature of Global and Local Consumption’.

  • How global consumer culture fosters development of multiple, possibly conflicting cultural identities (leading to identity confusion and other forms of acculturative stress, and various coping mechanisms related to consumption)
  • How consumer cultural dispositions and identities are differentially activated according to the context, and what are the behavioral ramifications (for example, pro social behavior)
  • Broader consideration of the roles played by these consumer cultural identities and dispositions (e.g., beyond consumption, including prosocial behaviors)
  • Iconicity in the context of global and local consumption behavior
  • Strategies for optimizing (and communicating) brand globalness and localness positioning
  • Consumer cultural dispositions and local branding (e.g., consumer xenocentrism and brand attitudes)
  • Identification of hybrid segments (i.e., combining positive and negative dispositions), and moving beyond the false dichotomy of global vs. local consumer orientations
  • The appropriation (selective borrowing or ‘bricolage’) and indigenization (creolization) of the “global” by the “local” (i.e., the absorption and transmutation of global products, lifestyles, ideas, etc. to fit into local realities and sensibilities) and vice-versa
  • Global consumer subcultures, arising from the juxtaposition of demographics, social forces, and consumption constellations.

Submission Deadlines:

1. Extended Abstracts Submission Deadline: Feb. 6th, 2017

Authors should submit their extended abstracts related to the theme of this special issue, ‘Global Consumer Culture: The Evolving Nature of Global and Local Consumption’, to the co-chairs of ‘Global Consumer Culture: The

Evolving Nature of Global and Local Consumption’ track of 2017 Global Fashion Management Conference at Vienna. Authors should also inform their intention to be considered for this IMR special issue to the co-chairs of this track at the time of submission to GFMC.

– Submission Guidelines for the extended abstract to 2017 GFMC at Vienna are located at:

http://gammaconference.org/2017/

– Guest Editors: John Cadogan (Loughborough University), J.W.Cadogan@lboro.ac.uk; Eunju Ko (Yonsei University), ejko@yonsei.ac.kr; Fabian Bartsch (IÉSEG School of Management), fabian.bartsch@univie.ac.at; fabian.bartsch@univie.ac.at; Mark Cleveland (University of Western Ontario), mclevela@uwo.ca

2. Full Paper Submission Deadline: September 6th, 2017

Authors should submit full papers to the Guest Editors of this IMR Special Issue through the ‘ScholarOne Manuscript portal (https://mc.manuscriptcentral.com/imrev), to be reviewed for publication in the special issue.

Submissions will undergo a double blind, peer review process. Manuscripts must follow the submission guidelines of IMR.

(http://emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=imr)

Preference given to the submissions that:

  • Accepted by a track chair of ‘2017 Global Fashion Management Conference at Vienna’
  • Registered for the 2017 GFMC at Vienna
  • Presented in ‘Global Consumer Culture: The Evolving Nature of Global and Local Consumption’ track of 2017 GFMC at Vienna

Submission deadline: February 6th, 2017
Notification to the authors: TBD

For more information: http://gammaconference.org/2017/