Industrial Marketing Management Summit


Copenhagen, 24-26 Jan 2018; Deadline 20 Aug

Inaugural Industrial Marketing Management Summit

24-26 January 2018
Copenhagen Business School, Denmark

Industrial Marketing Management is the leading outlet for theoretical, empirical, and case-based research geared to the needs of marketing scholars and practitioners researching and working in industrial and business-to-business markets. As a signature feature, Industrial Marketing Management strives for a balance of theory and practical applications in all its articles. The journal’s global reach is evidenced by the fact that international scholars and practitioners from North America, Europe, Australia/New Zealand, Asia, and other regions of the globe share their latest findings for improving effectiveness and efficiency of industrial markets. This comprehensive approach has helped to keep readers abreast of the timeliest research and practice necessary for better marketing decisions and strategy in global industrial and business-to-business markets.

Together with the journal’s publisher, the co-editors-in-chiefs wish to develop Industrial Marketing Management’s role in the academic debate by launching a new initiative, namely the inaugural Industrial Marketing Management Summit. The aim of the summit is to offer a platform for debating (as opposed to writing and reading) current theory and practice challenges and their solutions. We wish to establish an interactive format enabling academia to develop and discuss thought leadership thereby developing solutions for society. We hope to see the summit as an annual event.

We are proud to announce that the inaugural Industrial Marketing Management Summit will take place 24-26 January 2018 at Copenhagen Business School. This summit focusses on recent advances in theory and practice within global industrial and business-to-business marketing. The summit will continue, and build upon, the proud traditions of Industrial Marketing Management. The summit will start 24 January 2018 with a welcome and an informal reception followed by a dinner. The presentation and discussion of papers will take place the following two days (25-26 January).

The summit organizers welcome rigorous and thought-provoking papers that examine current and emerging topics in industrial and business-to-business marketing. Papers should examine fundamental topics in, or offer comprehensive frameworks of, industrial and business-to-business marketing:

  • Literature reviews, which survey critical points in industrial and business-to-business marketing literature, should describe, summarize, and critically evaluate previous work relating to the chosen industrial and business-to-business marketing topic. Literature reviews must make a significant contribution to our understanding of industrial and business-to-business marketing by providing integrative framework(s) and/or paths for further research. Conceptual, methodological, or empirical studies, such as meta-analyses, qualitative studies, experiments, or surveys, which contribute in one of three ways, also are welcome.
  • A conceptual study might improve conceptual definitions of original constructs, develop an improved theoretical rationale for existing linkages, identify and conceptually define additional constructs to include within existing conceptual frameworks, or develop theoretical linkages along with an accompanying rationale that suggest more comprehensive integrative frameworks for understanding the chosen industrial and business-to-business marketing topic.
  • Methodological entries might examine changes in the design of prior studies or modifications in experimental procedures that, for example, enhance the validity of statistical conclusions or increase the experimental realism of the experiment.
  • An empirical study could examine how, at a practical level, organizations deal with the complexities of a chosen industrial and business-to-business marketing topic.

All papers must have a clear industrial and business-to-business marketing focus, and papers should outline the practical implications derived from the research. Specific industrial and business-to-business marketing topics may include, but are not limited to the following:

  • Business-to-business marketing strategy and marketing programs.
  • Managing relationships and networks.
  • Understanding value.
  • Supply in an industrial marketing perspective.
  • Market research and data analytics including big data.
  • Globalization including business-to-business companies from developing nations.
  • Industry clusters.
  • Research methodologies.

Potential authors are invited to submit their full papers, on or before 20 August 2017. Authors should adhere to the preparation rules that Industrial Marketing Management has published on its website


Papers submitted must not have been published or accepted for publication, and they may not be under consideration for publication anywhere else. Papers should be submitted via e-mail in a single Word file attachment to associate professor Jens Geersbro, e-mail: Authors should not identify themselves in the body of their papers. By 15 September 2017, potential authors will be notified about the status of their proposed paper and, when accepted, receive further information. We are expecting about six-seven sessions with space for three-five papers in each session thus given a total number of between 18 and 35 papers.

The summit will be informal in its form, with an emphasis on discussion on how to improve papers so that they will be ready for inclusion in a special issue of Industrial Marketing Management. After the summit, selected papers will be double-blind reviewed along the lines of the journal’s reviewing policy; and papers that have passed this double-blind reviewing process will be published in a special issue of Industrial Marketing Management.

For any questions, please contact the organizers.

See you in January 2018.

Kindest regards,

Professor Adam Lindgreen, Ph.D.
Copenhagen Business School, Denmark

Professor Anthony DiBenedetto, Ph.D.
Fox School of Business, Temple University, USA

Associate professor Jens Geersbro, Ph.D.
Special Issue Editor
Copenhagen Business School, Denmark

Professor Dr. Thomas Ritter
Copenhagen Business School, Denmark

Associate professor Mogens Bjerre, Ph.D.
Copenhagen Business School, Denmark