TOC: J Adv


Journal of Advertising, 45(4)

Painting Your Point: The Role of Color in Firms’ Strategic Responses to Product Failures via Advertising and Marketing Communications
Marina Puzakova, Hyokjin Kwak, Suresh Ramanathan & Joseph F. Rocereto [Publisher] [Google Scholar]

Examining the Impact of Brand Transgressions on Consumers’ Perceptions of Celebrity Endorsers
Veronica L. Thomas & Kendra Fowler [Publisher] [Google Scholar]

The Underlying Mechanisms of Multiscreening Effects
Claire M. Segijn, Hilde A.M. Voorveld & Edith G. Smit [Publisher] [Google Scholar]

The Impact of Media Multitasking on the Cognitive and Attitudinal Responses to Television Commercials: The Moderating Role of Type of Advertising Appeal
Snezhanka Kazakova, Verolien Cauberghe, Liselot Hudders & Christophe Labyt [Publisher] [Google Scholar]

Do Cold Images Cause Cold-Heartedness? The Impact of Visual Stimuli on the Effectiveness of Negative Emotional Charity Appeals
Jungsil (David) Choi, Priyamvadha Rangan & Surendra N. Singh [Publisher] [Google Scholar]

Nature Imagery in Non-Green Advertising: The Effects of Emotion, Autobiographical Memory, and Consumer’s Green Traits
Patrick Hartmann, Vanessa Apaolaza & Martin Eisend [Publisher] [Google Scholar]

Green Demarketing in Advertisements: Comparing “Buy Green” and “Buy Less” Appeals in Product and Institutional Advertising Contexts
Brandon J. Reich & Catherine A. Armstrong Soule [Publisher] [Google Scholar]

Effective Luxury-Brand Advertising: The ES–IF Matching (Entity–Symbolic Versus Incremental–Functional) Model
JaeHwan Kwon, Yuri Seo & Dongwoo Ko [Publisher] [Google Scholar]

The Role of Implicit Theories in Evaluations of “Plus-Size” Advertising
Melissa D. Cinelli & Lifeng Yang [Publisher] [Google Scholar]

Local or Global Image? The Role of Consumers’ Local–Global Identity in Code-Switched Ad Effectiveness Among Monolinguals
Ying-Ching Lin & Kai-Yu Wang [Publisher] [Google Scholar]

Happily Ever After: How Ending Valence Influences Narrative Persuasion in Cautionary Stories
Anne Hamby & David Brinberg [Publisher] [Google Scholar]

Insidious Effects of Syntactic Complexity: Are Ads Targeting Older Adults Too Complex to Remember?
Dongwook Kim, Sanjay Mishra, Ze Wang & Surendra N. Singh [Publisher] [Google Scholar]

Literature Review Corner

The Effectiveness of Advertising: A Meta-Meta-Analysis of Advertising Inputs and Outcomes
Martin Eisend & Farid Tarrahi [Publisher] [Google Scholar]