TOC: J Mar Man


Journal of Marketing Management,32(17/18)


Relevance, responsibility, critical performativity, testimony and positive marketing: contributing to marketing theory, thought and practice
Mark Tadajewski [Publisher] [Google Scholar]

Adaptive resilience and the competition between retail and service agglomeration formats: an international perspective
Christoph Teller, Steve Wood & Arne Floh [Publisher] [Google Scholar]

Understanding the town centre customer experience (TCCE)
Lara Stocchi, Cathy Hart & Iftakar Haji [Publisher] [Google Scholar]

Unintended consequences in demarketing antisocial behaviour: project Bernie
Ken Peattie, Sue Peattie & Robert Newcombe [Publisher] [Google Scholar]

Kafkaesque institutions at the base of the pyramid
Apoorv Khare & Rohit Varman [Publisher] [Google Scholar]

Creative contests: knowledge generation and underlying learning dynamics for idea generation
Nadia Steils & Salwa Hanine [Publisher] [Google Scholar]

Measuring customer equity and managing the customer asset: an explanatory study in the Australian hotels
Anthony Carr, Judy Drennan & Lynda Andrews [Publisher] [Google Scholar]

Theorising digital personhood: a dramaturgical approach | Open Access
Finola Kerrigan & Andrew Hart [Publisher] [Google Scholar]