TOC: J Strat Mar


Journal of Strategic Marketing, 25(1)

Corporate identity management and employees? responses

Rafael Bravo, Jorge Matute & Jose M. Pina [Publisher] [Google Scholar]

Female, married and endorsing: integrating celebrity marital status, role congruence and credibility

Subhadip Roy & Subhalaxmi Mohapatra [Publisher] [Google Scholar]

Exploring manager?s perspective of service quality strategies in Malaysian Banking Industry

Lay Hong Tan, Syaiful Rizal Hamid & Boon Cheong Chew [Publisher] [Google Scholar]

Business leaders? personal values, organisational culture and market orientation

Yuhui Gao [Publisher] [Google Scholar]

AUTOFLEX: marketing flexibility measurement scale for automobile companies

Kumar Shalender, Nripendra Singh & Sushil [Publisher] [Google Scholar]

Leveraging the co-evolution of offline and online video games: an empirical study

Wilson Ozuem, Michael Borrelli & Geoff Lancaster [Publisher] [Google Scholar]