TOC: J Relationship Mar


Journal of Relationship Marketing, 15(4)

Online Relationship Quality: Testing an Integrative and Comprehensive Model in the Banking Industry
Isabelle Brun, Lova Rajaobelina & Line Ricard [Publisher] [Google Scholar]

The Influence of Facebook Engagement on Relationship Quality and Consumer Behavior in the National Basketball Association
Rebecca M. Achen [Publisher] [Google Scholar]

OCL: Online Customer Loyalty in the Service Industries: Scale Development and Validation
Elissar Toufaily, Jean-Mathieu Fallu & Line Ricard [Publisher] [Google Scholar]

Customer Relationship Management Theory and Research in the New Millennium: Directions for Future Research
Rajarshi Debnath, Biplab Datta & Susmita Mukhopadhyay [Publisher] [Google Scholar]

Customer Interface in Spiritual Tourism via “Synaptic CRM Gap”: An Integrative Technology-Based Conceptual Model for Relationship Marketing
Gunjeet Kaur [Publisher] [Google Scholar]