TOC: J Historical Res Mar


Journal of Historical Research in Marketing, 8(4)

Advertising in a regulated economy: Swedish advertisements 1760-1800
Sofia Murhem

Heraldry and brand logotypes: 800 years of color combinations
Olivier Droulers

Funny, scary, dead
Blaine J. Branchik and Bay O’Leary

The Negro marketing dilemma
Yasmin Ibrahim

Forgotten classics: The Business Guide by James L. Nichols (1894)
Darryl W. Miller

Forgotten classics: Motivation in Advertising, by Pierre Martineau (1957)
Fred Beard

A Farewell to Ahistoricism
David Clampin