TOC: J Historical Res Mar
Introduction
Journal of Historical Research in Marketing, 8(4)
http://www.emeraldinsight.com/toc/jhrm/8/4
Advertising in a regulated economy: Swedish advertisements 1760-1800
Sofia Murhem
Heraldry and brand logotypes: 800 years of color combinations
Olivier Droulers
Funny, scary, dead
Blaine J. Branchik and Bay O’Leary
The Negro marketing dilemma
Yasmin Ibrahim
Forgotten classics: The Business Guide by James L. Nichols (1894)
Darryl W. Miller
Forgotten classics: Motivation in Advertising, by Pierre Martineau (1957)
Fred Beard
A Farewell to Ahistoricism
David Clampin