3^rd Annual Organizational Frontlines Research Symposium

(co-located with 2017 AMA Winter Educators’ Conference)

Co-sponsored by AMA, Sheth Foundation and Marketing Science Institute

February 15 – 17, 2017, Orlando, FL

announces…

Young Scholar Research Competition: 

Call for Proposals

Supported by Center for Services Leadership (ASU) and OFR Co-Chairs

Symposium Co-Chairs: Todd Arnold, Mike Brady, Tom Brown and Jagdip Singh

Organizational Frontlines Research (OFR) is the study of interactions and interfaces at the point-of-contact between an organization and its customers that promote, facilitate, or enable value creation and exchange.  Technological advances at the intersection of frontline interactions and interfaces are disrupting how organizations connect with their customers. The purpose of this symposium is to shine light on this emergent area, and to advance theoretical and empirical research in this domain.

To encourage and support OF research, we are inviting research project proposals…

®  Addressing any topic of OFR interest, broadly defined

®  Authored or Co-authored by Doctoral Student or Assistant Professor (< 3 years from graduation)

®  15 pages (maximum), double spaced detailing research questions & significance, theory & hypotheses, research design/methodology, and (expected) results

®  Note: Papers under review at journals or accepted for publication not allowed

®  Up to 5 awards ranging from $500 to $1000

®  Finalists invited to attend and present at the 2017 OFR Symposium

®  Access to OFR network to support research

®  Deadline for submission:  December 15, 2016

Proposals should be submitted via email to Todd Arnold at Oklahoma State University (todd.arnold@okstate.edu). Questions pertaining to the symposium or competition may be submitted to any of the symposium Co-Chairs.

Todd Arnold (todd.arnold@okstate.edu)             Mike Brady (mbrady@cob.fsu.edu)

Tom Brown (tom.brown@okstate.edu)                Jagdip Singh (jxs16@case.edu)

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