TOC: MIS Quart


MIS Quarterly, 40(4)

Editor’s Comments: Celebrating 40 Years of MIS Quarterly: MISQ’s History and Future Through the Lenses of its Editors-in-Chief
Arun Rai [Publisher] [Google Scholar]

Special Issue: Transformational Issues in Big Data and Analytics in Networked Business


Transformational Issues of Big Data and Analytics in Networked Business
Bart Baesens, Ravi Bapna, James R. Marsden, Jan Vanthienen, and J. Leon Zhao [Publisher] [Google Scholar]

Research Articles

A Tree-Based Approach for Addressing Self-Selection in Impact Studies with Big Data
Inbal Yahav, Galit Shmueli, and Deepa Mani [Publisher] [Google Scholar]

Large-Scale Network Analysis for Online Social Brand Advertising
Kunpeng Zhang, Siddhartha Bhattacharyya, and Sudha Ram [Publisher] [Google Scholar]

Mining Massive Fine-Grained Behavior Data to Improve Predictive Analytics
David Martens, Foster Provost, Jessica Clark, and Enric Junqué de Fortuny [Publisher] [Google Scholar]

Toward a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior
Anindya Ghose and Vilma Todri-Adamopoulos [Publisher] [Google Scholar]

Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation
Alok R. Saboo, V. Kumar, and Insu Park [Publisher] [Google Scholar]

Crowd-Squared: Amplifying the Predictive Power of Search Trend Data
Erik Brynjolfsson, Tomer Geva, and Shachar Reichman [Publisher] [Google Scholar]

Privacy and Big Data: Scalable Approaches to Sanitize Large Transactional Databases for Sharing
Syam Menon and Sumit Sarkar [Publisher] [Google Scholar]

Mobile App Analytics: A Multiple Discrete-Continuous Choice Framework
Sang Pil Han, Sungho Park, and Wonseok Oh [Publisher] [Google Scholar]

Comprehensible Predictive Models for Business Processes
Dominic Breuker, Martin Matzner, Patrick Delfmann, and Jörg Becker [Publisher] [Google Scholar]

Toward a Better Measure of Business Proximity: Topic Modeling for Industry Intelligence
Zhan (Michael) Shi, Gene Moo Lee, and Andrew B. Whinston [Publisher] [Google Scholar]

Competitive Benchmarking: An IS Research Approach to Address Wicked Problems with Big Data and Analytics
Wolfgang Ketter, Markus Peters, John Collins, and Alok Gupta [Publisher] [Google Scholar]