Revisit: Marketing-Finance Interface


Aleksandra Chabanova, Stefan Worm and Francesca Sotgiu seek published and unpublished manuscripts for a meta-analysis

We are asking authors who have performed quantitative research on the marketing-finance interface for their help. We are primarily interested in correlations between variables related to market-based assets, marketing actions, financial outcomes, and senior management. Researchers are welcome to submit both published and unpublished manuscripts by email (;;

We thank you in advance. Your help is greatly appreciated.

Kind regards,

Aleksandra Chabanova (BI Norwegian Business School)

Stefan Worm (BI Norwegian Business School)

Francesca Sotgiu (VU University Amsterdam)