Bangor University Consumer Research Summit

Introduction

Chester, UK, 20 Jun 2017; Deadline 28 Feb 2017

2nd Consumer Research Summit
Place & Identity: advancing theory and practice
Tuesday 20th June 2017 (The Bluecoat, Chester)

Submission deadline (full papers/research pitches) 28th February 2017

To register your interest visit:

https://goo.gl/forms/j93dLzvYQ0GE5pBT2

Theme and aims of the summit

Bangor Business School (BBS) is holding its 2nd summit on place and identity. The importance of place in fostering strong relationships (e.g., Brocato et al., 2015), as well as the complexity that arises in marketing a place (Warnaby and Medway, 2013) has gained considerable attention over the past decade. As such, the summit aims to bring together scholars, practitioners and students of marketing, tourism, urban planning and related fields to provide a forum for the exchange of ideas around the theory and practice of place marketing. The summit is focused on creating valuable discussion on the multidisciplinary nature of marketing exploring two distinct themes:

The role of place for consumers’ identity
Place marketing: a business perspective

Special guest speakers

Professor Cathy Parker (keynote): Professor of Marketing and Retail Enterprise at Manchester Metropolitan University Business School. Professor Parker is also the Director for the Institute of Place Management (IPM), the professional institute for all those involved in making places better and the Editor-in-Chief of the Journal of Place Management and Development.
Dr Efe Sevin (voice-over presenter): Post-doctoral Research Fellow at the Department of Media and Communication Research, University of Fribourg, Switzerland. Dr Sevin’s current research focuses on the role of nation branding and public diplomacy campaigns on achieving political goals and foreign policy objectives.

Submission Guidelines

Scholars and practitioners are invited to submit research papers and/or pitches to Dr Sonya Hanna by 5pm on 28th February 2017. Papers accepted for presentation can be uploaded as abstract or full paper and made available online for general consumption.

Full information is available at

https://www.bangor.ac.uk/business/research/consumer-research-summit