Special Issue on Transformative Consumer Research

The Transformative Consumer Research Movement
– Brennan Davis, Julie L. Ozanne, and Ronald Paul Hill
In this essay, we explore the emergence, growth, and future of the transformative consumer research (TCR) movement.
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The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma
– Ann M. Mirabito, Cele C. Otnes, Elizabeth Crosby, David B. Wooten, Jane E. Machin, Chris Pullig, Natalie Ross Adkins, Susan Dunnett, Kathy Hamilton, Kevin D. Thomas, Marie A. Yeh, Cassandra Davis, Johanna F. Gollnhofer, Aditi Grover, Jess Matias, Natalie A. Mitchell, Edna G. Ndichu, Nada Sayarh, and Sunaina Velagaleti
We offer the first thorough consideration of how marketplace stakeholders (e.g., retailers, marketers, consumers, advertisers) contribute to (de)stigmatization and integrate this understanding with other relevant sources and targets of stigma in a model we call The Stigma Turbine.
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Marketing as a Means to Transformative Social Conflict Resolution: Lessons from Transitioning War Economies and the Colombian Coffee Marketing System
– Andrés Barrios, Kristine de Valck, Clifford J. Shultz II, Olivier Sibai, Katharina C. Husemann, Matthew Maxwell-Smith, and Marius K. Luedicke
This article offers a systemic analysis of the Colombian war economy, with its conflicted shadow and coping markets, to show how a growing network of fair-trade coffee actors has played a key role in transitioning the country’s war economy into a peace economy.
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Mindfulness: Its Transformative Potential for Consumer, Societal, and Environmental Well-Being
– Shalini Bahl, George R. Milne, Spencer M. Ross, David Glen Mick, Sonya A. Grier, Sunaina K. Chugani, Steven S. Chan, Stephen Gould, Yoon-Na Cho, Joshua D. Dorsey, Robert M. Schindler, Mitchel R. Murdock, and Sabine Boesen-Mariani
We argue that a major determinant of consumption-induced problems is mindlessness, and through a review of the literature, we develop a framework for how mindfulness practice can help transform consumer, societal, and environmental well-being.
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Transforming Poverty-Related Policy with Intersectionality
– Canan Corus, Bige Saatcioglu, Carol Kaufman-Scarborough, Christopher P. Blocker, Shikha Upadhyaya, and Samuelson Appau
The purpose of this article is to explore the theoretical and methodological benefits of the intersectionality paradigm in an effort to advance policy-related poverty research in marketing and consumer behavior.
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Gender Justice and the Market: A Transformative Consumer Research Perspective
– Wendy Hein, Laurel Steinfield, Nacima Ourahmoune, Catherine A. Coleman, Linda Tuncay Zayer, and Jon Littlefield
This article proposes a “Gender Justice” framework, which aims to assess the interaction between socioeconomic, individual, and sociocultural forces that underlie gender injustices.
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Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations
– Melissa G. Bublitz, Jennifer Edson Escalas, Laura A. Peracchio, Pia Furchheim, Stacy Landreth Grau, Anne Hamby, Mark J. Kay, Mark R. Mulder, and Andrea Scott
Storytelling is a powerful marketing tool. This paper outlines how Social Impact Organizations (SIOs), such as nonprofit organizations (NPOs) and social benefit entities, can assemble and craft authentic and effective stories that convey an impact, engage audiences, and call those audiences to action.
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Managing the Tensions at the Intersection of the Triple Bottom Line: A Paradox Theory Approach to Sustainability Management
– Lucie K. Ozanne, Marcus Phipps, Todd Weaver, Michal Carrington, Michael Luchs, Jesse Catlin, Shipra Gupta, Nicholas Santos, Kristin Scott, and Jerome Williams
This paper seeks to explore the tensions frequently faced by organizations that strive to manage the dimensions of corporate sustainability and the role of public policy in that pursuit.
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Responsibility and Well-Being: Resource Integration Under Responsibilization in Expert Services
– Laurel Anderson, Jelena Spanjol, Josephine Go Jefferies, Amy L. Ostrom, Courtney Nations Baker, Sterling A. Bone, Hilary Downey, Martin Mende, and Justine M. Rapp
Responsibilization, or the shift of functions and risks from providers and producers to consumers, has become an increasingly common policy in service systems and marketplaces (e.g., financial, health, governmental). Because responsibilization is often considered synonymous with consumer agency and well-being, the authors take a transformative service research perspective and draw on resource integration literature to investigate whether responsibilization is truly associated with well-being.
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Omission and Commission as Marketplace Trauma
– Aronté Marie Bennett, Stacey Menzel Baker, Samantha Cross, J.P. James, Gregory Bartholomew, Akon E. Ekpo, Geraldine Rosa Henderson, Martina Hutton, Apoorv Khare, Abhijit Roy, Tony Stovall, and Charles Ray Taylor
This paper discusses the concepts of omission and commission as marketplace trauma within the theoretical framework of cultural trauma theory; specific attention is given to identifying the meanings and processes of the people, activities, and outcomes likely when trauma is likely to occur.
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The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision-Making Process
– Lauren G. Block, Punam A. Keller, Beth Vallen, Sara Williamson, Mia M. Birau, Amir Grinstein, Kelly L. Haws, Monica C. LaBarge, Cait Lamberton, Elizabeth S. Moore, Emily M. Moscato, Rebecca Walker Reczek, and Andrea Heintz Tangari
In this research, we rely on insights from behavioral science to identify the psychological drivers of food waste throughout the “squander sequence”—that is, food wasted during the preacquisition, acquisition, consumption, and disposition stages of consumer decision making.
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The Case for Moral Consumption: Examining and Expanding the Domain of Moral Behavior to Promote Individual and Collective Well-Being
– Yuliya Komarova Loureiro, Julia Bayuk, Stefanie M. Tignor, Gergana Y. Nenkov, Sara Baskentli, and Dave Webb
The purpose of this article is to review and synthesize current literature on marketplace morality, develop a typology of prescriptive and proscriptive marketplace behaviors, identify gaps that can be addressed via future research, and provide recommendations for public policy makers.
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Journal of Public Policy & Marketing Subject and Author Index 2016 (Volume 35)
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