Product Placement Versus Conventional Advertising: The Impact on Brand Choice of Integrating Promotional Stimuli into Movies
–Ignacio Redondo & Jorge Bernal [Publisher] [Google Scholar]

Have the Mobile Coupon Preferences of Millennials Changed?
–Samuel A. Spralls III, Richard L. Divine & Michael S. Garver [Publisher] [Google Scholar]

Effects of Various Types of Cause-Related Marketing (CRM) Ad Appeals on Consumers’ Visual Attention, Perceptions, and Purchase Intentions
–Mikyeung Bae [Publisher] [Google Scholar]

Product Placement in Top-Grossing Hollywood Movies: 2001–2012
–Huan Chen & Ye Wang [Publisher] [Google Scholar]

How Pretrial Expectations and Anticipated Obstacles Impact University Brand Identification
–Amber L. Stephenson & David B. Yerger [Publisher] [Google Scholar]

Revised Unique Selling Proposition: Scale Development, Validation, and Application
–Yongge Niu & Cheng Lu Wang [Publisher] [Google Scholar]

Islamic Credit Card Adoption Understanding: When Innovation Diffusion Theory Meets Satisfaction and Social Influence
–Dariyoush Jamshidi & Nazimah Hussin [Publisher] [Google Scholar]

Advertising-Operations Interaction Effect on Promotion Success in the United States during the Early Stage of a Retailing Innovation
–Lei Shi [Publisher] [Google Scholar]

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