TOC: J Global Mar


Journal of Global Marketing, 29(5)

Advancing the Knowledge Frontier in Global Marketing
Ajay K. Manrai Editor-in-Chief, Journal of Global Marketing [Publisher] [Google Scholar]

An Empirical Investigation of Brand Equity: A Cross-Country Validation Analysis
Tina Vukasovic [Publisher] [Google Scholar]

The Relative Impact of Market Orientation and Entrepreneurship on Export Performance: Do We Really Know Enough?
Lancy Mac & Felicitas Evangelista [Publisher] [Google Scholar]

Prioritizing Geo-References: A Content Analysis of the Websites of Leading Global Luxury Fashion Brands
Andreas Strebinger & Alexander Rusetski [Publisher] [Google Scholar]

The Misconstruction of Hofstede’s Uncertainty Avoidance Dimension: The Fallacy of Ecological Operation without Construct Validity at the Individual Level
Wolfgang Messner [Publisher] [Google Scholar]

Expression of Concern Re: “Investigating the relationship among desired, actual and perceptual positioning strategies of Indian car brands” by Saloni Diwan
Ajay Manrai [Publisher]

Investigating the Relationship Among Desired, Actual, and Perceptual Positioning Strategies of Indian Car Brands
Saloni Pawan Diwan [Publisher] [Google Scholar]