This is to announce a call for papers for the 2017 Design Management Academy Conference, to be held in Hong Kong at Hong Kong Polytechnic University from 7th – 9th June 2017.

The deadline for the submission of full papers is Monday 9th January 2017.

Full details of the conference can be found at:

http://designmanagementacademy.com/dma2017/

The theme of the conference is: “Research Perspectives on Creative Intersections”. Design is becoming more strategic, both in the private and in the public sector. There is a wider range of interfacing activities with internal and external clients and collaborators than before and there is also a wider spread of disciplines to productively interact with. New methods and technologies for collaboration and interfacing have come up. China has been the centre of manufacturing for quite some years. Now it has become a leader in the development of internet services and the most important market in the world in many categories. In this new landscape, the roles and responsibilities of designers are changing dramatically, both in Asia and in the rest of the world.

The Design Management Academy invites an international community of scholars to formulate areas of explorations and academic contribution which are outlined by the following 7 meta themes, within the 20 tracks around which the conference is organised:

Theme 1) New Models of Innovation
Track 1a. The Interplay between Science, Technology and Design Track 1b. Interdisciplinary Perspectives and Trends in Open Innovation Track 1c. FROM R&D TO D&R: Challenging the Design Innovation Landscape Track 1d. Design creating value at intersections Track 1e. Design management transforming innovation strategy

Theme 2) Product-Service Systems
Track 2a. Capturing Value and Scalability in Product-Service System Design Track 2b. Service Design for Business Innovation for Industry 4.0

Theme 3) Policy Making
Track 3a. Creative Intersection of Policies and Design Management

Theme 4) Intersecting Perspective
Track 4a. Changing Design Practices: How We Design, What We Design, and Who Designs?
Track 4b. Challenges and Obstacles to the Enactment of an Outside-In Perspective: The Case of Design Track 4c. At the Intersection Social Innovation and Philosophy

Theme 5) Methods
Track 5a. Design practices of effective strategic design Track 5b. Markets and Design: Vertical and Horizontal Product Differentiation Track 5c. Foresight by Design: Dealing with uncertainty in Design Innovation Track 5d. Contemporary Brand Design

Theme 6) Capabilities
Track 6a. Building New Capabilities in an Organization: A research methodology perspective Track 6b. Exploring Design Management Learning: Innovate with ‘user’ oriented design and KM perspectives Track 6c. Design teams in the pursuit of innovation Track 6d. Designing the Designers: Future of Design Education

Theme 7) Foundations
Track 7a. Pioneering Design Thinkers

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