TOC: J Res Interactiver Mar


Journal of Research in Interactive Marketing, 10(4)

Social media and consumer engagement: a review and research agenda
Victor Barger, James W. Peltier, and Don E. Schultz

Mind in eBay, body in Macy’s
Syagnik Banerjee and Phil Longstreet

“Digital buddies”: parasocial interactions in social media
Mujde Yuksel and Lauren I. Labrecque

The role of disclosure of social shopping rewards in social buzz
Kesha K. Coker and Suzanne A. Altobello

How interactive marketing is changing in financial services
Merlin Stone and Paul Laughlin

Debra Zahay