TOC: J Nonprofit Pub Sector Mar


Journal of Nonprofit & Public Sector Marketing, 28(4)

The Responsiveness of Households to Energy Demand Management Initiatives: Segmenting by Household Types
Jodie Kleinschafer & Mark Morrison

Celebrity Endorsement and Involvement With the Social Cause in Nonprofit Organizations
Mª del Mar García de los Salmones & Rafael Dominguez

Corporate Rebranding: An Employee-Focused Nonprofit Case Study
Paul Chad

Social Norms and Fundraising: The Trade-Off Between Enhanced Donations and Donor Identity Esteem
Jen Shang & Adrian Sargeant

Acquiring Potential Blood Donors in Large Cities: A Preference-Based Donor Segmentation Study
Silke Boenigk & Sigrun Leipnitz