TOC: J Mar Higher Ed


Journal of Marketing for Higher Education, 26(2)

Normalisation of and resistance to consumer behaviour in higher education
Richard Scullion & Mike Molesworth [Publisher] [Google Scholar]

Students as customers in higher education: reframing the debate
Melodi Guilbault [Publisher] [Google Scholar]

Effects of inbound marketing communications on HEIs’ brand equity: the mediating role of the student’s decision-making process. An exploratory research
Marcelo Royo-Vela & Ute Hünermund [Publisher] [Google Scholar]

Advertising online by educational institutions and students’ reaction: a study of Malaysian Universities
Muhammad Tahir Jan & Djihane Ammari [Publisher] [Google Scholar]

A netnographic analysis of prospective international students’ decision-making process: implications for institutional branding of American universities in the emerging markets
Lili Gai, Chunhao Xu & Lou E. Pelton [Publisher] [Google Scholar]

Production of consumer spaces in the university
Joseph Cunningham [Publisher] [Google Scholar]

Strike, occupy, transform! Students, subjectivity and struggle
André Pusey [Publisher] [Google Scholar] Book Review

Higher education consumer choice
Hanif Haghshenas [Publisher] [Google Scholar]