TOC: J Mar Behav


Journal of Marketing Behavior, 2(1)

"Is This Food Healthy?": The Contextual Influence of Prior Foods on Healthiness Perceptions
Scott W. Davis, Kelly L. Haws and Joseph P. Redden [Publisher] [Google Scholar]

Segmenting Consumers According to Their Purchase of Products with Organic, Fair-Trade, and Health Labels
Peter C. Verhoef and Jenny van Doorn [Publisher] [Google Scholar]

When Does Humorous Marketing Hurt Brands?
Caleb Warren and A. Peter McGraw [Publisher] [Google Scholar]

Openness and Innovation Performance Revisited
Erik A. Mooi, Kenneth H. Wathne and Ujwal Kayande [Publisher] [Google Scholar]