TOC: Intl J Internet Mar Adv


International Journal of Internet Marketing and Advertising, 10(3)

The effect of eWOM on brand attitude and purchase intention of consumers: a cross-sectional study on consumer electronics
Chetna Kudeshia; Arun Mittal [Publisher] [Google Scholar]

Follow the leader: understanding young adults’ intentions to follow brands on Facebook
Kelty Logan [Publisher] [Google Scholar]

The effect of nature of online advergames on gamers’ ad-persuasion: moderating roles of game-involvement and need for cognition
Devika Vashisht; S. Sreejesh [Publisher] [Google Scholar]

Investigating the consumer-brand relationships’ development for technology-mediated self-services using the relationship commitment paradigm
Apostolos N. Giovanis; Dimitris Zondiros; Petros Tomaras [Publisher] [Google Scholar]

Self-authored interest profiles for personalised recommendations
Reuben Binns [Publisher] [Google Scholar]