Fundamentals and Assumptions of Marketing


Joya Kemper seeks participation in a survey on the fundamentals and assumptions of marketing. You could also win a prize!

Dear Marketing Colleagues,

I would greatly appreciate you filling out my survey about your opinion on the fundamentals and assumptions of marketing (this includes economic, business, and consumption issues). Your opinion is highly valued! The survey should take approximately 10-15 minutes to complete. As an incentive we are offering all respondents, if you so wish, a chance to WIN one of 10 $US100/$GBP80 Amazon gift cards and a grand prize of conference registration for the 2017 Academy of Marketing Science World Marketing Congress!

I’m a PhD student interested in the beliefs and values of the marketing academy. Other disciplines, such as economics, have previously assessed their members on the fundamentals beliefs in their discipline – now I think it’s marketing’s turn!

As another incentive, you will be given the option to be added to an email list that would inform you about the survey results.

Survey Link, please click here:

The survey will close December 16 2016.

Thank you for your participation!


Joya Kemper
PhD Candidate
Department of Management, Marketing, and Entrepreneurship
University of Canterbury
Christchurch, New Zealand