TOC: J Bus Ind Mar


Journal of Business & Industrial Marketing, 31(8)

Guest editorial
Kaouther Kooli and Len Tiu Wright

Business models in the business-to-business and business-to-consumer worlds – what can each world learn from the other?
Ryan Neill Stott, Merlin Stone, and Jane Fae

The impact of social media on the B2B CMO
Mike Bernard

Marketing in B2B organisations: as it is; as it should be – a commentary for change
Malcolm McDonald

Businesses and mobile social media capability
Elvira Bolat, Kaouther Kooli, and Len Tiu Wright

An analysis of business’ acceptance of internet banking: an integration of e-trust to the TAM
Kaouther Ben Mansour

Understanding the strain of inter-personal relationships on employees
Julie Robson, Yasmin Sekhon, and Haomin Simon Ning

Better together? A hospitality case for umbrella branding
Kaouther Kooli, Huifen Cai, Xiaoyun Tang, Cornelia Beer, and Len Tiu Wright

Business Marketing Concepts and Cases
Len Tiu Wright, Rose Wright, and Kaouther Kooli•