A Multi-Lens Perspective on Retail and Pricing Research

Sponsored by AMA Retail and Pricing SIG

Pre-conference event to AMA Winter Marketing Educators’ Conference 2017

Co-Chairs: Lauren Beitelspacher, Anne Roggeveen, and Dhruv Grewal (Babson College)

Special Guests: Murali Mantrala (University of Missouri), Dinesh Gauri (University of Arkansas), and Michael Tsiros (University of Miami)

The purpose of this pre-conference event is to provide a forum for doctoral students and junior faculty to network with retail scholars.   Using retail as the context, this event is designed to facilitate discussions on the importance of investigating managerially relevant questions, building from existing theories to push the boundaries of our understanding, creating rich and methodologically appropriate designs to investigate these questions, appropriately analyzing the data and drawing conclusions.  We will also discuss targeting appropriate journals for the research.  Research in retailing provides an opportunity for scholars in sales, consumer behavior, pricing, strategy, supply chain management, services, and analytics to collaborate.  This pre-conference event will encourage scholars to consider retailing research from a unique lens. 

Target audience: Doctoral Students and Junior Faculty interested in retailing research.

Potential Schedule (beginning Friday morning of conference):

7:30 to 8:00                                   Breakfast and Networking

8:00 to 8:20                                    Introduction and Objectives for Day

8:20 to 9:45                                    Panel Discussion: The Scope of Retailing Research

Panel members will discuss how they incorporate retailing into their own research.  Topics could include retailing and sales research, services research, operations research and modeling.  This panel will highlight the diversity of retail topics and metrics.

9:45 to 10:00                                  Break

10:00 to 10:15                               Journal of Retailing Editor-Murali Mantrala

The editors of Journal of Retailing will discuss some of the most interesting research they are seeing in Journal of Retailing.   They will discuss some of the creative ways that retailing has been used as a lens or framework.

10:15 – 11:30                                 Retailing Research Rocket Pitch

Participants will be asked to submit a document with a research idea that they would like feedback on.  They should also include one “burning question” that they would like assistance with. This could be a methodology question, framing question, theory question, etc.  During this time, participants can gain feedback from academic experts on their ideas and help with their questions.

11:30 to 12:00                              What’s Next?  Research and Publishing Tips

 

 

[For registration information go to the 2017 Winter AMA Web page]

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