Call for Papers

Special Issue of the Journal of Global Fashion Marketing

on Fashion, Emotions, and Well-being

Paper Submission Deadline: July 31, 2017

Publication date: March, 2018

http://www.tandfonline.com/rgfm

The global fashion industry has come under increasing pressure from a variety of perspectives: conspicuous consumption, non-sustainable consumption, cultural censorship, religious taboos etc. This Special Issue is a call for manuscripts that offer novel theoretical insights as well as informing best practices for designers, manufacturers, marketers, and consumers as it relates to fashion, emotions, and well-being. There are many opportunities as well as challenges facing the fashion industry today: the role of “smart-technology” in helping consumers achieve personal well-being; fashion and cultural censorship and corporate social responsibility to name a few. It is our hope that this Special Issue will stimulate a broader discussion of fashion in the context of human emotions and demonstrate the role that the consumption of fashion plays in enhancing the well-being of the individual and reaffirming Ralph Lauren’s infamous quote, "I don’t design clothes. I design dreams." Addressing the intersection of these challenges and opportunities through scholarly investigation will hopefully provide renewed thought leadership for the fashion industry as to how it can better align its strategic goals with those of key stakeholders.

Topics at the interface of fashion may include but are not limited to:

• – “Smart-technology”
• Sustainability
• Religion
• Lifestyle and image
• Aspirational “fantasy”
• Emotional “well-being”
• Millennials and fashion
• Emerging market fashion
• "Green" and "eco-friendly" fashion
• Celebrity endorsements
• Labor practices in the fashion industry
• Cultural and fashion trends in politics
• Regulation in fashion industry
• Social media and fashion

Submission Information

• Authors should submit their full paper to the Co-Editors of this JGFM Special Issue on “Fashion, Emotions, and Well-being” through the Scholar One Manuscript portal (http://mc.manuscriptcentral.com/rgfm).
• Submissions will undergo a double blind, peer review process.
• Manuscripts must follow submission guidelines of the JGFM (http://www.tandfonline.com/toc/rgfm20/current#.U50zbfl_vl8)

Co-Editors

• James M. Maskulka (Lehigh University), jmm1@lehigh.edu
• Ravinda Chitturi (Lehigh University), rac2@lehigh.edu

 

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