TOC: Soc Mar Quart


Social Marketing Quarterly, 22(4)

Corporate Social Marketing: Harmonious Symphony or Cacophonous Noise?
Sameer Deshpande [Publisher] [Google Scholar]

Smokescreens and Beer Goggles: How Alcohol Industry CSM Protects the Industry
Sandra C. Jones, Austin Wyatt, and Mike Daube [Publisher] [Google Scholar]

CSR: The Parable of the Bad Samaritan
Gerard Hastings [Publisher] [Google Scholar]

Examining Public Response to Corporate Social Initiative Types: A Quantitative Content Analysis of Coca-Cola?s Social Media
Lucinda L. Austin and Barbara Miller Gaither [Publisher] [Google Scholar]

Calories and Cents: Customer Value and the Fight Against Obesity
David Gertner, Alex K. Gertner, Denizar Vianna Araujo, Luciana Bahia, and Isabel Bouzas [Publisher] [Google Scholar]