TOC: Qual Market Res Intl J


Qualitative Market Research: An International Journal, 19(4)

Conceptions of value as family resemblances
Ron Fisher, Mark Francis, Andrew Thomas, Kevin Burgess, and Katherine Mutter

Co-creating luxury brands in an emerging market
Beate Elizabeth Stiehler

Culture, desire and consumer culture in America in the new age of social media
Thomas Joseph Maschio

Sample size for qualitative research
Clive Roland Boddy

How e-readers have changed personal connections with books
Seth Ketron and Kelly Naletelich